The other day was signing up for a newly launched product and could not do so…
I verified that
✅ I entered my email id correctly as the login id
✅ I have entered the password as required
but to no avail… as the application still displayed an invalid email error ❌!!
As a person with a tech background, I quickly realized that a trailing space in the entered email id was the issue.
I could finally signup after removing the trailing space...
Here is the thing…
“During sign-up, if you are throwing an invalid email error for a trailing space there is a 25% chance of the prospect not signing up” This is because your prospects are:
- Evaluating at least 2 other competitors along with your product
- Errors such as this one may not be intuitive to most users
- The person evaluating the software can have a low threshold for any friction during the signup process
“Make the signup process a breeze for your customer. Your customers should be felt welcomed and special! 🏅”