During these challenging times of higher interest rates, funding crunch, low liquidity, people thinking 10 times before spending… I would firmly say that there could not be a better time than this to work on your product QA and make it into a robust system. A robust, effective, efficient product QA enables to deliver:
Consistently high-value service to your customers
Your product becomes a reliable partner for your beloved customers
Why is it so important during challenging times?? The points to consider are:
Customer's prospective or existing ones are circumspect about spending
If any issues with quality, reliability etc existing customers are more likely to churn
On the other hand, if your product is of super quality and is delivering robust, consistent and repetitive value to your customers then
These customers are going to support you
These customers would be more inclined to promote you through mouth-by-mouth publicity
Your product would appeal to prospective clients who are looking for a stable and dependable product now more than ever
Your competitors are most likely battling to stay afloat. What better time to attract their customers
As they say, you should be absolutely ready to grab the opportunities when they present themselves! I hope this article adds value. Do share your feedback with me at prashant@PristineProtech.com; visit my website www.PristineProtech.com to engage further… #softwareengineering #qualityassurance #founders #cto #ceo #qa #qualityengineering #qualitysystem #robustqa #superquality